Saturday, July 16, 2011

Stop Being An Employee And Become A Brand

If you are wanting to revamp your personal brand and step out of the shadow of being an employee then this is the book for you.  Tom Peters doesn't mince words and paints a picture of what we should all be doing in our professional lives.  Peters says that the projects we do should be outward appearances of the passion we have for our work.  Peters lays out some guidelines though for these projects, one of which is to make sure we are taking on projects that are the very best of what we have to offer.  No matter how small a task, we should take it and make it our own in every way.  Assess your strengths, hang out with people outside of your usual comfort zone, and develop what you do as it relates to helping your customers.  

Tom can be irreverent and down right rude in some instances so beware.  Tom’s book is not for the timid, he demands that you stretch yourself in many unconventional ways.  For someone like me who has taken the safe, steady, non-rewarding path for years there were many things I needed to change based on the suggestions in Tom’s book.  If you like reading guys such as Gitomer, or Godin, you will love Peters.  I can tell that Gitomer and Godin not only studied Tom’s books but borrowed some ideas as well.   I am glad that one of my mentors recommended this book to me and I can’t wait to read some more of Tom’s work.

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